I was more than a little alarmed recently when I saw an article suggesting creatives should retrain and become a computer analyst. The person suggesting this had forgotten the amount of creatives that went into creating the ad in the first place. Not to mention the amount of creatives who have helped keep the morale up with ‘entertainment’ whilst we are all kept largely at home. Dame Vera Lynn was considered a war hero and yet now our creatives are getting little more than a look in when supporting them in our current ‘war’. I wonder when someone will wake up and smell the coffee enough to start listening to Einstein when he said logic will get you from a to b but imagination will get you anywhere. In the meantime I hope the creatives know their worth and trust just that little bit more than they fear
